About JaRo & Co.

JaRo & Co.

A story of craft, care, and quiet confidence.

JaRo & Co. began with a simple yet powerful intention—to share the quiet brilliance of handmade artistry with the world. Founded by Sheetal, the brand is deeply rooted in family, tradition, and the timeless beauty of craftsmanship.

The heart of JaRo & Co. lies in the hands of Sheetal’s mother, whose lifelong love for creating—especially in yarn work, crochet, and intricate hand techniques—has shaped every stitch of the brand’s journey. With years of practice and a natural eye for detail, she brings each piece to life with patience, purpose, and a deep connection to the craft.

Driven by her mother’s talent and a desire to honour her work, Sheetal set out to build something more—a brand that celebrates slow creation in a fast-moving world. Her role is to ensure these pieces don’t just stay within the walls of home, but reach those who value intention, comfort, and beauty in the things they wear and use.

Today, JaRo & Co. offers a curated collection of oversized scrunchies and handcrafted throws. Each scrunchie is made from premium fabrics like 100% silk, designed to protect the hair while offering a soft, voluminous statement. Each oversized throw is knit by hand, using thick yarn and traditional techniques that carry warmth, weight, and character.

Every piece reflects the care of creation and the connection behind it—passed from one pair of hands to another, and finally to you. At JaRo & Co., we don’t just make products—we continue a legacy, woven with love and reimagined with intention.